The main objectives of this Advanced Apprenticeship are:
1. To provide a non-traditional route into the industry;
2. To provide an entry route for under-represented groups;
3. To allow employers to supplement their organisations with new expertise, techniques and
technologies;
4. To provide the photo imaging sector with a stream of motivated recruits equipped with the
technical, creative and business skills required for the future;
5. To offer sufficient flexibility within the framework to ensure that it can be used to support
entry into a wide variety of roles within the photo imaging sector.
